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Ford · 1960–1964

Ford Taunus P3

Ford Taunus P3
Photo: AlfvanBeem · CC0 · source ↗

The Ford Taunus 17 M is a middle sized family saloon that was produced by Ford Germany between September 1960 and August 1964. The Taunus 17M name had been applied to the car's predecessor and it would apply also to subsequent Ford models which is why the 17M introduced in 1960 is usually identified, in retrospect, as the Ford Taunus P3. It was the third newly designed German Ford to be launched after the war and for this reason it was from inception known within the company as Ford Project 3 (P3) or the Ford Taunus P3. Members of the press had apparently competed to find a suitably disrespectful epithet to describe the controversially styled first Taunus 17M, and it was in the same tradition that the new 17M for 1960 became known as the "Badewannetaunus" (Bath tub Taunus). The Ford Taunus P3 was a commercial success 669,731 were produced during a four-year production run, giving an annualised rate more than twice that achieved by the predecessor model during its three years in production.

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