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Ford · 2009–present

Ford Mustang RTR

Ford Mustang RTR
Photo: Abigailbaker · CC BY-SA 3.0 · source ↗

RTR Vehicles is an American automotive company founded in 2009 by Vaughn Gittin Jr. involved and specializing in designing, developing, and manufacturing OEM+ performance vehicle packages for Ford’s product line, making body packages and components, primary for the Mustang, F-150, Ranger, and Bronco. RTR stands for “Ready to Rock!". Gittin stated the purpose of launching the RTR brand in 2009 was to reinvigorate interest in the Ford Mustang for the younger generation, whose primary clientele was an aging demographic. Noting the interest of the youth in low-displacement, high-boost imports, Gittin and Ford reasoned that the drifter's influence could help market the high-displacement Mustang in a new way.

Text from Wikipedia (CC BY-SA 4.0).

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