Ford · 2021–present

Ford Maverick pickup

The Ford Maverick is a four-door, compact pickup truck manufactured and marketed by the Ford Motor Company. Ford unveiled the Maverick on June 8, 2021, as its smallest truck, below the mid-size Ford Ranger. Using a front-wheel drive-based unibody platform shared with the Ford Escape and Bronco Sport, the pickup's power train offerings include a gasoline hybrid engine or a turbocharged gasoline engine, both available in all-wheel drive (starting with the 2025 model year). The truck is exclusively offered in a 4-door crew cab configuration with a short bed. The Maverick went on sale in late 2021 for the 2022 model year. The truck saw strong demand from consumers, with Ford unable to fulfill all orders it received for the 2022 model year, and only accepting orders for the 2023 model year for one week. The truck has been successful in attracting new customers, with Ford reporting that nearly 60% of Maverick buyers are new to the brand. Demand remains strong through mid 2025, with 48,041 trucks sold during the second quarter alone, an increase of 26.3% year over year. In contrast, sales of its primary competitor, the Hyundai Santa Cruz, dropped by 21%. By the end of 2025 yearly sales figures neared 155,000, and automotive reporting noted the Maverick had "outperformed everyone's expectations."

Text from Wikipedia (CC BY-SA 4.0).

Generations & variants