Ford · 1969–present

Ford Fairlane Argentina

The Ford Fairlane was a car manufactured in Argentina by the Ford Motor Company of that country. It was a large, luxurious car with a semi-sporty design. The car was a derivative of the American model Ford Torino, which could not be used as its name because a few years before its introduction, another car with a similar name was presented: the IKA-Renault Torino. To avoid legal issues (since IKA had registered the name "Torino", making it unavailable for Ford in Argentina), the name Fairlane was chosen, a name commonly used by Ford for its cars in United States. The Fairlane was a luxury car introduced by Ford in 1968. At that time, the brand aimed to capture a market seeking exclusivity: the luxury vehicle segment. As was characteristic of Ford in other countries, such as Brazil with the Ford Galaxie, in Argentina the same effect was sought, presenting the Fairlane as a complement to a segment already dominated by the Ford Falcon. However, the Falcon's high popularity and its constant use in competitions made it a common car, losing exclusivity, a feature the Fairlane aimed to restore. It was a car widely used by National Government authorities, as well as by large companies for their fleets due to its extensive comfort, large dimensions, and elegant design. Beyond this, the Fairlane also made its mark in national motorsport, specifically in Turismo Carretera, where it was often a tough competitor due to its aerodynamic lines. However, its appearance coincided with a time when Ford began to dominate the specialty, leading the category authorities to prohibit the use of the Ford Fairlane. This marked the end of the car's sporting history. Production of this luxury car ceased in 1982.

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