Rolls-Royce · 2003–2016

Rolls-Royce Phantom Serenity

The Rolls-Royce Phantom is a full-sized luxury saloon car made by Rolls-Royce Motor Cars. Launched in 2003, it was the first Rolls-Royce developed and introduced after BMW purchased the right to use the Rolls-Royce name and logo in 1998. It was the seventh Rolls-Royce design to use the Phantom nameplate. It is credited with successfully reviving the Rolls-Royce brand and restoring Rolls-Royce's reputation as a maker of luxury cars. The Phantom Drophead Coupé and Phantom Coupé are two-door derivatives of the Phantom launched in 2007 and 2008, respectively. From 2003 until the launch of the smaller Ghost in 2009, the Phantom was the only car produced by Rolls-Royce. The Phantom acted as the company's flagship model but was less exclusive than all previous Phantoms (none of which surpassed 600 per year). Production of the car ceased in January 2017, with the Rolls-Royce Phantom VIII launching later that year.

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Generations & variants