Rolls-Royce · 2003–2016

Rolls-Royce Phantom Serenity

The Rolls-Royce Phantom is a full-sized luxury saloon car made by Rolls-Royce Motor Cars. Launched in 2003, it was the first Rolls-Royce developed and introduced after BMW purchased the right to use the Rolls-Royce name and logo in 1998. It was the seventh Rolls-Royce design to use the Phantom nameplate. It is credited with successfully reviving the Rolls-Royce brand and restoring Rolls-Royce's reputation as a maker of luxury cars. The Phantom Drophead Coupé and Phantom Coupé are two-door derivatives of the Phantom launched in 2007 and 2008, respectively. From 2003 until the launch of the smaller Ghost in 2009, the Phantom was the only car produced by Rolls-Royce. The Phantom acted as the company's flagship model but was less exclusive than all previous Phantoms (none of which surpassed 600 per year). Production of the car ceased in January 2017, with the Rolls-Royce Phantom VIII launching later that year.

Text from Wikipedia (CC BY-SA 4.0).

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Initial release (2003–2012)

=== Construction === The Phantom uses a unique chassis platform, body, interior and retains traditional Rolls-Royce design cues. The body is mostly aluminium. Final assembly, including all body, paint, wood, and leather work, is completed to each customer's individual specification at the Rolls-Royce plant in Goodwood, West Sussex. The plant is close to the historic Goodwood Motor Racing Circuit. The plant contains a paint shop, body shop, leather shop, woodworking shop, assembly line, and executive offices under one roof. There are only three robots in the factory. The robots paint the body; the paint is polished by hand after the robots spray each coat. The coach lines, which are exactly 3 mm (0.1 in) wide, are done, as well as all other work, by hand, in keeping with the Rolls-Royce tradition. The aluminium extrusions that are used to construct the aluminium spaceframe are produced in Norway using hydroelectric power, shaped and machined in Denmark and finally hand-welded in Germany. The Phantom is 1.63 m (64.2 in) tall, 1.99 m (78.3 in) wide, 5.83 m (229.5 in) long, weighs, 2,485 kg (5,478 lb) and can accelerate to 100 km/h (62 mph) in 5.9 seconds. Customers can choose from 44,000 paint colours, and specify any leather colour. The vehicle's unique instrument panel has no tachometer. Instead, it has a power reserve dial that indicates how much of the engine's power is not being used and is available to the driver. The rear doors are rear-hinged, a style commonly referred to as suicide doors but called 'coach doors' by Rolls-Royce, a feature traditionally offered since the first Phantom was introduced in 1925. Because of the rear-seating position in relation to the rear inner-door handles, buttons are mounted on both C-pillars, which operate hydraulic motors in orde

Rolls-Royce Phantom Series II (2012–2017)

In May 2012, Rolls-Royce announced the Series II car, to be available from the 2013 model year. Series II, exterior design updates by Andreas Thurner and interior design updates by Alan Sheppard, has a number of updated and improved features, including: Replacement of round lower light with complementary rectangular LED light One-piece stamped radiator grille New single-piece wheels New side-badge design Extended chrome detailing around the side window Highlighting capture strip on the bottom of the boot lid Redesigned rear bumper, now one-step over a two-step Integrated exhaust detailing, mirroring those on the coupé Simplified dashboard, including enlarged 8 inches (200 mm) LCD screen Improved systems rotary controller, through the use of the system used on the Ghost Simplified seat designs Improved audio, telecoms and connectivity systems New 8-speed gearbox The vehicle was unveiled at the 2012 Geneva Motor Show, Kuala Lumpur, Hong Kong, Rolls-Royce Motor Cars Bangkok (Millionaire Auto). A version of Phantom Saloon Series II (in blue velvet sparkle body colour) was unveiled at the 2012 Moving Motor Show as a test drive vehicle for selected members of media and VIP. Phantom Extended Wheelbase (2012–2017). The vehicle was unveiled at Auto China 2012, followed by Auto Expo Macau 2012 (in Infinity Black body colour, gold Spirit of Ecstasy, drinks cabinet and coolbox for individual seats, starlight headlining), Rolls-Royce Motor Cars Bangkok (Millionaire Auto). The Phantom EWB also has power reclining rear seats and the most legroom ever in a production car, 53.1 inches. Phantom Series II Coupé (2012–2016). This is the coupé version of the Rolls-Royce Phantom Series II. It was unveiled in Auto Expo Macau 2012. The car has new features such as the Infinity Black body col

Specifications and performance

=== Series I === Engines. BMW originally intended to use a 9-litre V16 engine in the Phantom but switched to a more economical V12 engine after the Rolls-Royce owners who were invited to the clinic evaluation opined that V16 was much too powerful for their need. The V16 engine was fitted to the concept Rolls-Royce 100EX. A Phantom Coupé with V16 engine was used in the film Johnny English Reborn at a specific request of Rowan Atkinson. BMW increased the displacement of its 6-litre V12 used in its E65 7-Series to 6,749 cc (6.75 litres), matching the same displacement of Rolls-Royce‘s own classical L-Series V8 engine in production from 1959 to 2002. Transmission. All models include ZF 6-speed automatic transmission. Series II. === Engines === Transmission. All models include ZF 8-speed automatic transmission.

Special editions

=== Series I (2003–2012) === Centenary Edition (2004). In 2004, to celebrate the company's one-hundredth anniversary, Rolls-Royce introduced the "Phantom Centenary Edition". This model was limited to only 35 units worldwide and was specifically commissioned by Rolls-Royce. Most special edition cars are not commissioned by the factory, or are brought out to boost sales. This is not the case with the Centenary Edition. The car was debuted on 4 May 2004 at the Midland Hotel in Manchester. It was the meeting place of Charles Stewart Rolls and Frederick Henry Royce. The Centenary Phantom can be distinguished from the standard car by several key features. All of the cars' "RR" emblems are red instead of black. This is reminiscent of the original Rolls-Royce cars that bore red badges for the first twenty-five years of the company until it was later changed due to customer requests. Each car is painted in a special "Dark Curzon" colour used only for the thirty-five Centenary cars and the 100 EX prototype, which was also debuted for the company's centenary celebration. Exterior Solid sterling silver "Spirit of Ecstasy" bonnet mascot. Red "RR" badges throughout the car's exterior, instead of the standard black badges. The coach lines are red and match the red hand-painted rings around the wheel caps. The car is painted in "Dark Curzon", which is exclusive to the thirty-five cars. Wheel caps are painted in "Dark Curzon" to match the body. Interior The instrumentation has a special anodised finish. Tread-plates with "C.S. Rolls & F.H. Royce 4 May 2004" Special chassis plate on the cars B-post The interior leather is in "Dark Curzon" to match the car's exterior. The glove box, when opened, has the car's number out of thirty-five. The interior woodwork is made of a Figured Mahogany

Production and sales

Manufacture figures from 2009 include other models and from 2014 no longer separate the different versions of the Phantom VII. Total production of all variants of the Phantom VII, extended wheelbase (EWB), Coupe, and Drophead Coupe between 2003 and 2017 was 10,327 units. The introductory base price was £250,000 in the United Kingdom and $300,000 in the United States. After selling 805 units in 2006, Rolls-Royce first met its annual sales target of 1,000 vehicles in 2007 (1,010 Phantoms sold, including 253 (25%) Drophead Coupé sales). 2008 production of the Phantom peaked at 1212 units, including 137 (11%) Coupe and 431 (35%) Drophead Coupe. 2009 showed 198 (23%) coupe and 261 (31%) Drophead Coupe. In 2004, Rolls-Royce was selling twice as many cars as its closest rival Maybach. The 2,000th car rolled out of the Goodwood factory in December 2005. The 3,000th car rolled out of the Goodwood factory in March 2007. The Peninsula Hotel in Hong Kong has purchased a fleet of 14 extended wheelbase Phantoms to replace the Silver Spurs in the fleet, all painted in a special "Peninsula Green" and delivered in December 2006, making history for being the largest single order for the Phantom. The first 5 Phantom Drophead Coupé convertibles were completed on 2007-07-20. O'Gara Coach Company of Beverly Hills, California, sold 58 Phantoms and Drophead Coupes in 2007, accounting for 15% of Rolls-Royce sales in the US and 6% worldwide. The initial production of 200 2008 Phantom Coupe was sold out during its original announcement in 2008, with two-thirds of the orders come from customers who had never before owned a Rolls-Royce vehicle. As of 27 January 2012, Year of the Dragon editions of Phantom and Phantom Extended Wheelbase were sold out. Five Phantom Series II Extended Wheelbase cars

Sections adapted from Wikipedia (CC BY-SA 4.0); text is shortened. Read the full article for the complete history and citations.

Specifications

name: Rolls-Royce Phantom
Manufacturer: Rolls-Royce Motor Cars (BMW)
Production: 2003–2017 (Saloon), 2007–2016 (Drophead Coupé), 2008–2016 (Coupé)
Assembly: United Kingdom: West Sussex, England (Goodwood plant)
Designer: Marek Djordjevic (exterior: 1999), Charles Coldham (interior)
Class: Full-size luxury car (F), Ultra-luxury car
Body style: 4-door saloon, 2-door cabriolet, 2-door coupé
Related: Rolls-Royce Phantom Drophead Coupé, Rolls-Royce Phantom Coupé
Layout: FR Layout
Engine: 6.75 L N73B68 V12 (petrol)
Transmission: 6-speed 6HP32 automatic (Series I models), 8-speed 8HP70 automatic (Series II models)
Wheelbase: 3570 mm (SWB), 3820 mm (EWB)
Length: 5834 - (SWB), 6084 - (EWB)
Width: 1990 mm (SWB & EWB)
Height: 1632 - (SWB), 1634 - (EWB)
Kerb weight: 2550 - (SWB), 2670 kg (EWB)
Predecessor: Rolls-Royce Silver Seraph
Successor: Rolls-Royce Phantom VIII
sp: UK

Specification summary from Wikipedia (CC BY-SA 4.0). Check the linked sources for citations.

More photos

Sources

Wikidata — https://www.wikidata.org/wiki/Q20973689CC0 1.0 · retrieved 2026-10-01
Wikipedia — https://en.wikipedia.org/wiki/Rolls-Royce_Phantom_VIICC BY-SA 4.0 · Text © Wikipedia contributors; revision 1372816386 · retrieved 2026-10-01
Wikimedia Commons — https://commons.wikimedia.org/wiki/File:2015-03-03_Geneva_Motor_Show_3893.JPGCC BY 4.0 · Photo: Norbert Aepli, Switzerland (User:Noebu) · retrieved 2026-10-01
Car Model Index — https://models.autoculturesociety.com/Compiled record. Sources that do not permit reuse are not copied; this index is credited instead.