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Dodge · 1955–1956

Dodge 1955 Dodge

Dodge 1955 Dodge
Photo: Stephen Foskett (Wikipedia User: sfoskett) · CC BY-SA 3.0 · source ↗

The 1955 Dodge car lineup, consisting of the entry-level Coronet, Royal, and ornate Custom Royal, was a major departure for the company. Driven almost out of business in 1953 and 1954, the Chrysler Corporation was revived with a $250 million loan from Prudential and new models designed by Virgil Exner. The Dodge lineup was positioned as the mainstream line in Chrysler's hierarchy, between DeSoto and Plymouth.

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