Lincoln · 1941–1955

Lincoln Custom

The Lincoln Custom is a custom limousine and long-wheelbase touring sedan that was built by Lincoln in 1941 and 1942 and the lower level series Lincoln produced in 1955. Initially it was a replacement for the previous Model K Lincolns (produced from 1934 to 1939) and earlier luxury cars of the 1920s and 1930s. The body work for the Custom was provided by the factory and came in one appearance and abandoned the previous Model L and Model K of years past of manufacturing only the chassis then a long list of coachbuilders would provide coachwork to the customer's preference. In later years it was simply the base model series.

Text from Wikipedia (CC BY-SA 4.0).

Predecessor: Lincoln-Zephyr · Successor: Lincoln Capri

All Lincoln Custom data: UK builds, safety, recalls, model years →

Overview

The Lincoln Custom was based on the Lincoln-Zephyr, a smaller, unit-bodied, mid-range priced vehicle introduced in 1936 with a smaller 267 cu. inch V-12 (based on the Ford V-8) while drawing many similarities to the De Luxe Ford. This engine was enlarged to 292-ci for 1938, 305 ci 1942 only, but reduced to 292 ci after the war for the sake of durability, the "Ford-and-a-half" engine never a paragon of such. This car competed with the Packard Super Eight, Cadillac Sixty Special and Buick Limited while the Lincoln-Zephyr was considered the "junior" introduced in the mid-1930s to a shrinking luxury car market as engineering advances diminished the difference in performance between the outsized earlier luxe and the newer, more rational, affordable offerings. The earlier Lincoln Model K sold 3024 units in 1934, the first year of its production, only 133 units in 1939, 18 in 1940. 1940 saw the Zephyr and the higher priced Continental carrying the Lincoln name. The wheelbase of the Lincoln Custom was 138 inches (3.5 m) compared to the Zephyr's 125 inches (3.2 m), and only the seven-passenger sedan or limousine were offered. The interior choices offered a choice of broadcloth upholstery, while a long list of custom interior choices were available including leather. The Zephyr and Custom used the same V-12 engine that was enlarged for 1942 to 305 cubic inches (5,000 cc) with 130 horsepower (97 kW). The engine was the weakest point of the 1942 models, being very prone to overheating and premature wear. The 305 cubic inch version was reduced to a 292 cubic inches (4,790 cc), 120 horsepower (89 kW) version after World War II in an attempt to promote longevity. The V-12 was the only engine used in Lincolns until the new 1949 models came out with a flathead V-8 based on a Ford truck

Presidential limousine

A special 1942 limousine was provided to the White House for the President's use. This car weighed more than 7,000 pounds (3,200 kg) and was refitted with a 1946 grille clip after the war for modernization. Cadillac and Lincoln vied for visibility and prestige by supplying limousines and other special vehicles to the White House (generally by means of a $1.00 per year or other low-cost lease arrangement). Packard and Chrysler were rarely able to penetrate this exclusive advertising strategy. == References ==

Sections adapted from Wikipedia (CC BY-SA 4.0); text is shortened. Read the full article for the complete history and citations.

Specifications

name: Lincoln Custom
Manufacturer: Lincoln (Ford)
Production: 1941–1942, 1955
Predecessor: Lincoln K series
Assembly: Lincoln Assembly, Detroit, Michigan, Edison Assembly, Edison, New Jersey, Long Beach Assembly, Long Beach, California
Class: Luxury car
Body style: Limousine, 4-door sedan
Engine: 292 cuin Lincoln-Zephyr V12
aka: Lincoln Model 31, Lincoln Model 32
Wheelbase: 138 in
Related: Lincoln-Zephyr, Lincoln "Sunshine Special"
Transmission: 3-speed manual with overdrive

Specification summary from Wikipedia (CC BY-SA 4.0). Check the linked sources for citations.

More photos

Sources

Wikidata — https://www.wikidata.org/wiki/Q1825729CC0 1.0 · retrieved 2026-10-01
Wikipedia — https://en.wikipedia.org/wiki/Lincoln_CustomCC BY-SA 4.0 · Text © Wikipedia contributors; revision 1375297045 · retrieved 2026-10-01
Car Model Index — https://models.autoculturesociety.com/Compiled record. Sources that do not permit reuse are not copied; this index is credited instead.