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British Leyland · 1975–1982

Princess

Princess
Photo: Charles01 · Public domain · source ↗

The Princess is a large family car produced in the United Kingdom by the Austin-Morris division of British Leyland from 1975 until 1981 (1982 in New Zealand). The car inherited a front-wheel drive / transverse engine configuration from its predecessor, the Austin/Morris 1800 range. This was still unusual in Europe for family cars of this type and gave the Princess a cabin space advantage when compared with similarly sized cars from competing manufacturers. The car, which had the design code ADO71, was originally marketed as the Austin / Morris / Wolseley 18–22 series. Ahead of the October 1975 London Motor Show the range was rebranded "Princess". This was effectively a new marque created by British Leyland, although the "Princess" name had previously been used for the Austin Princess limousine from 1947 to 1956, and the Vanden Plas Princess. The Princess is often referred to as the Austin Princess. Although this name was not used in the UK market, it was used officially in some export markets including Switzerland, New Zealand, France, Italy, Denmark, Finland and Switzerland. The name Leyland Princess was used in Sweden, Norway, Finland, Belgium and Spain. The car was later revamped as the Austin Ambassador, a hatchback, which was produced from 1981 until 1984 and only available in Britain and Ireland. Princess sales, although initially strong, were tailing off by the end of the 1970s. Some competitors had added a fifth door as a "hatchback", something the Princess lacked (though Harris Mann originally designed the car with a hatch) and the large family car sector fell victim to a poor economic climate further compounded by the OPEC oil crisis. The Princess was somewhere between the Ford Cortina and Ford Granada in terms of size, being designed to compete with more expensive versions of the Cortina as well as entry-level versions of the Granada. British Leyland restyled the Princess with a separate boot so that it would not compete with their existing SD1 and Maxi designs. The limousine version was devised in late 1975 and produced on a small scale by Woodall Nicholson. Based on the top of the range Princess 2200 HLS, stretched at the B-pillar to allow more room for the rear compartment, the front door remained unchanged, making the car look oddly proportioned from the side. The Princess 2200 HLS Limousine was produced between 1975 and 1979, and was mostly sold to local borough councils (as a mayoral car) and to the funeral sector. The Princess limousine was a lower cost alternative to the Daimler DS420 for local government use. Total production amounted to 224,942 units, with most examples scrapped by the 1990s.

Text from Wikipedia (CC BY-SA 4.0).

Predecessor: BMC ADO17 · Successor: Austin Ambassador

All British Leyland Princess data: UK builds, safety, recalls, model years →

Launch of the Austin / Morris / Wolseley 18–22 series

The car was launched on 26 March 1975 as the 18–22 series, "the car that has got it all together". The number designation 18–22 referred to the engine sizes available carried forward from the 1800 cc BMC B-series and 2200 cc E-series-engined BMC ADO 17 "Landcrab". For the first six months of production three badge-engineered versions were produced: Austin, Morris and Wolseley. The Austin model bore the original "design intent", featuring trapezoidal headlights and a simple horizontally vaned grille with added "Austin" script to the lower right side. The Morris and Wolseley cars bonnets had a raised "hump" permitting a larger, styled grille for each model; the Morris one was a simple chrome rectangle with "Morris" script in the lower right-hand corner, while Wolseleys had a chrome grille with the traditional illuminated Wolseley badge in the middle, with narrower vertical bars either side set back within the chromed surround. Both of these versions had four round headlights, and the Wolseley model was only available with the six-cylinder engine and luxury velour trim. Apart from their bonnet and headlamp designs, and of course their badging, the Austin and Morris models were virtually identical. Models. === Styling === The exterior styling was distinctive, innovative, and somewhat divisive. "The Wedge", as it was often nicknamed, was indeed very wedge-shaped; the styling was all angles and slanting panels. This was very much a 1970s design as created by Italian stylists (see Lamborghini Countach for example). Within BL the car was often referred to as "The Anteater". The designer, Harris Mann, was also responsible for the Triumph TR7, another wedge-shaped car, as was his original design for the Austin Allegro, although by the time that design had been readied for product

Princess

After the publication of the Ryder Report in March 1975, one of its key recommendations was to consolidate the many British Leyland brands into a single "Leyland Cars" organisation with a common dealer network for all marques and models. By September 1975, the process of unifying Austin and Morris dealerships was advanced sufficiently, while the Wolseley marque was to be abandoned. Thus, the policy of selling seven 18–22 series models under three different marques was changed and the range was reduced to four models all sold under the Princess name. All cars now used the Austin version’s flat bonnet and horizontally vaned grille, a crown badge was affixed to the point of the bonnet and the script word "Princess" was affixed to the grille replacing the "Austin" script, the thick vinyl-clad C-pillars and the boot. The 1800 models bore the twin headlights, with the 2200 models sporting the wedge-shaped headlights Harris Mann had designed the car to be seen with. Build quality of the Princess was affected by poor quality control and constant industrial disputes; it gained a reputation for unreliability it could never shake off, even though quality improved in later years. The styling, praised upon introduction, was soon labelled "ugly". To quote a phrase in Parker's Car Price Guide from the 1990s, "an early critic suggested that the people responsible for designing the front and rear of the car were not speaking to one another". Models.

Princess 2

In July 1978, the Princess was given a revamp and renamed the Princess 2. The main change was the replacement of the 1800 cc B-series engine with the new O-series engine. The new engine was offered in two sizes: 1695 cc and 1993 cc. Since there was an 1800 cc tax barrier for company cars at the time, the 1700 cc O-series engine was developed to take advantage of that, whilst the 2000 cc engine was developed for the private motorists who wanted something different from the hugely popular Ford Cortina. The L and HL models had the twin headlamps and the HLS models got the trapezoids. The car had perhaps reached its pinnacle when the prestigious Motoring Which publication described the Princess 2200 HLS automatic model as "An excellent car, marred only by poor reliability". Production of the Princess ceased in November 1981. The basic Princess design lived on in revised form until 1984 as the Austin Ambassador. Models.

New Zealand – Austin Princess

In New Zealand the car was officially sold as the Austin Princess. Assembled in the New Zealand Motor Corporation's plant in Nelson, it was introduced to the market in 1977 and utilized the Austin 1800 B-series engine. In early 1979, the car was re-engined with the BL O-series OHC motor. Due to a conflict of the Austin Princess and Morris Marina competing in the same market sector in New Zealand, the Princess got a 2.0 L unit mounted transversely, while the Marina (which was face-lifted at that time and renamed in NZ as "Morris 1700") received the 1.7 L unit mounted longitudinally. Being competitively priced, the Princess proved a popular car on the New Zealand market, and proved to be a popular alternative to the rear-wheel-drive Ford Cortina, Mitsubishi Sigma and Holden Commodore ranges. Local production of the car ended in June 1982, when the completely knocked-down kits of the car had been used up. The Austin Princess R, the last model sold there, was still on new-car price lists in 1983, and was available only in black to commemorate the end of local assembly of a long line of Austin cars.

Torcars Princess Estate

The Princess designer Harris Mann intended it to be a hatchback and Torcars created a conversion designed to meet the growing demand for fifth-door saloons which was dealer approved. The Torcars Princess Estate was available in 1800 or 2200 engine sizes, with manual or automatic gearboxes. The original sleek wedge profile was completely retained but the tailgate revealed an enormous loadspace accessible by probably the largest estate car aperture available on any European car at the time. With the rear seat lowered there is a load length of nearly 6 feet (1.8 m), a load width averaging 4 feet (1.2 m), a load height of nearly 3 feet (0.91 m), and an overall carrying capacity of 54 cubic feet (assuming Dunlop Denovo run-flat wheels and tyres are fitted, obviating the need for a spare wheel). Also included as standard items not available on the standard Princess were a wash-wipe system for the rear screen and a fully carpeted luggage area.

Sections adapted from Wikipedia (CC BY-SA 4.0); text is shortened. Read the full article for the complete history and citations.

Specifications

name
Austin/Morris/Wolseley 1800/2200 (until September 1975), Princess (thereafter)
aka
Austin Princess (Switzerland, New Zealand, France, Italy, Denmark, Finland and Switzerland), Leyland Princess (Sweden, Norway, Finland, Belgium, Spain)
Manufacturer
British Leyland, Austin-Morris division
Production
September 1975 – November 1981, 1977 – June 1982 (New Zealand)
Assembly
United Kingdom: Cowley, Oxford (Cowley plant), New Zealand: Nelson (NZMC)
Class
Large family car
Layout
FF layout
Body style
4-door saloon
Predecessor
Austin 1800 & 2200 (ADO17), Morris 1800 & 2200 (ADO17), Wolseley 18/85 & Six (ADO17)
Successor
Austin Ambassador
Engine
1.8 L B-series pushrod I4 (Austin 1800 & Morris 1800 only), 2.2 L E-series SOHC I6 (Austin 2200, Morris 2200 & Wolseley Saloon only)
Designer
Harris Mann
Transmission
4-speed manual all-synchromesh, 3-speed automatic
Length
175.4 in
Width
68.1 in
Height
55.5 in
Wheelbase
105 in

Specification summary from Wikipedia (CC BY-SA 4.0). Check the linked sources for citations.

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