Pontiac · 1926–present
Pontiac 6
The Pontiac 6 was a six-cylinder automobile produced by the Pontiac division of General Motors between 1926 and 1932, then again between 1935 and 1940. A more affordable version of its predecessor Oakland Six that had been introduced in 1926 and sold through GM's Oakland dealerships, it established Pontiac as a viable automaker for GM. Pontiac was the first of General Motors companion make program where brands were introduced to fill in pricing gaps that had developed between Cadillac, Buick, Oldsmobile, Oakland and Chevrolet. The original marketing approach began when GM was incorporated in 1908 was to offer a range of vehicles in various body styles based on affordable to extravagant, and the customer base would gradually trade up every few years to the next hierarchy brand. Pontiac was introduced as an affordable Oakland, followed by LaSalle for Cadillac, Marquette for Buick and Viking for Oldsmobile. Pontiac's introduction was a sales success while customers shied away from the more expensive Oakland, and once the Wall Street crash of 1929 and the Great Depression followed, both Pontiac and Oakland were being considered for cancellation but the decision was made to keep Pontiac as the economy began to recover.
Text from Wikipedia (CC BY-SA 4.0).
Generations & variants
Photos
Sources
- Wikidata / Wikipedia profiles — https://models.autoculturesociety.com/cars/Q106639633CC0 / CC BY-SA 4.0
- Wikipedia — https://en.wikipedia.org/wiki/Pontiac_6CC BY-SA 4.0 · Intro text © Wikipedia contributors; revision 1351260429 · retrieved 2026-10-03
- Car Model Index — https://models.autoculturesociety.com/Compiled record. Sources that do not permit reuse are not copied; this index is credited instead.