Moke · trademark · 2012–present
Moke (revival)
The Moke (MOKE) is a Chinese recreation of the original 1960s Mini Moke. It has been manufactured in China by Chery Automobile since 2013, with final assembly carried out by various companies in the United States, United Kingdom, and France. The name "Mini Moke" combines Mini with Moke, an archaic term for donkey. The rights to the "Moke" name are the subject of ongoing trademark disputes, although the car is now simply called "MOKE" (stylized in all caps), with BMW retaining the rights to "Mini". The original Mini Moke was initially conceived and manufactured as a lightweight military vehicle by British Motor Corporation (BMC), and subsequently marketed for civilian use by that company's various successor companies and subsidiaries. It was known for its simple, straightforward, doorless design, and for its adaptability. While the original design was intended for utility purposes, the new MOKE is mainly meant for recreational use, as a beach car, or as a neighborhood vehicle. The MOKE revival was designed by Chinese automaker Chery Automobile, although ownership of the "Moke" trademark is disputed. Moke America LLC distributes the vehicle in the United States, while British production by Moke International Ltd. restarted in 2018 (this company was subsequently acquired by EV Technology Group in 2022 and since then the Moke brand has become EV only).
Text from Wikipedia (CC BY-SA 4.0).
Generations & variants
Photos
Sources
- Wikidata / Wikipedia profiles — https://models.autoculturesociety.com/cars/Q117204360CC0 / CC BY-SA 4.0
- Wikipedia — https://en.wikipedia.org/wiki/Moke_(2013)CC BY-SA 4.0 · Intro text © Wikipedia contributors; revision 1373036595 · retrieved 2026-10-01
- Car Model Index — https://models.autoculturesociety.com/Compiled record. Sources that do not permit reuse are not copied; this index is credited instead.