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Ford · 1981–1988

Ford EXP

Ford EXP
Photo: NYDrifter · CC BY-SA 3.0 · source ↗

The Ford EXP (also called the Ford Escort EXP) is a sport compact coupe that was manufactured and marketed by the Ford Motor Company from 1982 to 1988, across two generations. The first two-seat Ford since the original Ford Thunderbird, the EXP was sold exclusively in North America. For 1982 and 1983, Mercury marketed a badge engineered variant called the LN7. The EXP was derived from the American Ford Escort, and shared its powertrain and chassis with that car. It received model-specific front and rear fascia styling, and a new, lower coupe roofline. What would have been the rear seat area in an Escort was converted to additional cargo space. The EXP received a minor face lift during model year 1985. After model year 1988, the EXP was discontinued.

Text from Wikipedia (CC BY-SA 4.0).

Successor: Ford Probe

All Ford EXP data: UK builds, safety, recalls, model years →

Development

The OPEC oil embargo of October 17, 1973–1974 triggered a 70% increase in oil prices, skyrocketing prices for gasoline, and long lines at filling stations. A second energy crisis and a renewed recession followed from 1979 to 1982. Automobile manufacturers rushed to develop new small, fuel efficient cars in response. Ford began development of the front-wheel-drive Escort in the late 1970s. While originally intended to be a "world car", the North American version shared little aside from its powertrain and name with its European counterpart. At the same time, Ford also produced a series of sporty small-car concepts, many of which were built by their Italian design studio at Carrozzeria Ghia. One such exercise is the Ghia EXP-II. Unveiled in 1981, the EXP-II was built on an Escort platform with a smooth, streamlined fastback shape. Meant to foreshadow a new class of Ford cars, the EXP-II also allowed the designers to experiment with novel surface treatments and arrangements of body features, and included some asymmetrical elements. The influence of the EXP-II is said to be visible in the EXP. The impetus for developing the EXP came from the company's marketing research. The growing number of one- and two-person households, combined with younger buyers' desire for small sporty cars, led Ford to conclude that Americans wanted a "lively little car that is dependable, efficient, and good-looking". Comparing the EXP to the original 1955–1957 Thunderbird, Ford Division, general manager Louis E. Latalf said, "we're introducing another two-seater with the same flair, but the EXP will be a very affordable, very fuel efficient car matched to the lifestyles of the eighties." Development took place in Ford's St. Thomas Assembly plant in Ontario, where the majority of the EXPs and LN7s

1980–1981 EXP sales model

A few pre-production EXPs were made for conceptual design and advertisement. These rare EXPs included many features that would be available in every EXP or LN7. They were all two-tone, with vibrant colors with black painted above the door bumper-lines and black below, and had a round silver badge where Ford's blue oval would be in 1982. These models were distinguished from production models by dual vents towards the front of the hood instead of the vents later seen on the front bumper clips, an absence of bumper strips on the doors, and rear taillights that were completely red where production EXPs had black around the reverse lights. An SS package and bubbleback hatches like that of the LN7 and second generation EXPs were optional, along with black paint around the door windows as seen on second generation EXPs, aluminum oval-spoke wheels, and "1.6 L" badges on the front fenders. At least ten were built in Canada and were all featured in a rare catalog featuring only those cars. The first production EXP and LN7 were assembled on February 16, 1981, and the first EXP was driven off the line by then Ontario Premier Bill Davis. Ford expected to build and sell 200,000 EXPs and 70,000 LN7s in the 1982 model year, with approximately half that number making production.

First generation (1982–1985)

The EXP shares its unibody construction, 94.2 in (2,393 mm) wheelbase, front-wheel drive, and four-wheel independent suspension with the Escort. At 50 in (1,270 mm) tall and 14 ft (4.3 m) long, the EXP is longer and lower than the North American Escort. Performance is unremarkable, since the EXP weighs about 200 lb (90.7 kg) more than the contemporary Escort but has the same 1.6 L CVH engine rated at 70 hp (52 kW) and a standard 4-speed MTX-I manual transaxle. Originally, two engine options were planned; a 1.3 L CVH and a 1.6 L CVH, but ultimately only the larger version was offered. In Europe several CVH variants were produced, but only the 1.6 L and later 1.9 L CVH engines were used in the EXP. The engine was specifically tuned for fuel efficiency in the North American market, while European models of these engines made more power. The March 1981 issue of Car and Driver reported that an EXP with a manual transmission attained 44 mpg‑US (5.3 L/100 km) on the highway. The suspension shares nearly every part with 1980s North American Escorts. The EXP has a sharply sloped windshield, wheel arches with prominent lips, and wide body side moldings placed just below the top of the wheel well. Its minimalist grille consists of two horizontal slots on the sloped front panel. In back, the EXP has a dog-leg hatch with flat glass similar to that on the Mustang. The body's coefficient of drag ( C d {\displaystyle \scriptstyle C_{\mathrm {d} }\,} ) is 0.37. Priced considerably higher than the Escort, the EXP had an extensive list of standard equipment that included power brakes, full instrumentation, full carpeting, map lighting (non-sunroof), electric rear window defroster, power hatchback release, a digital clock, a cargo area security shade, and

Second generation (1985–1988)

After four years of production, the first-generation EXP was discontinued during the 1985 model year. Originally marketed towards buyers that valued fuel efficiency over high performance, the Ford EXP had begun to struggle against newer, sportier vehicles. Build quality and refinement were also inferior to its Japanese competitors. In 1985, a group of Ford assembly employees took an EXP off the line and upgraded it with parts from the updated 1985½ Ford Escort. This one-off "prototype" built by the factory workers was presented to Ford CEO Donald Petersen, who approved it for production as a "1985½" model. Officially renamed the Ford Escort EXP, the second-generation EXP abandoned the controversial front headlight nacelles and widely flared fenders in favor of a version of the bodywork from the standard Ford Escort, sharing its flush-mounted headlamps and amber turn signal lenses. The Escort EXP was given a model-specific front bumper with an integrated air dam; along with the Escort GT, the EXP was produced with its own grille, distinguished by a single slot below the Ford emblem. The rear bodywork remained largely the same; with the exception of the Mercury LN7 "bubble hatch" becoming standard; the grey rear taillamp lenses introduced in 1985 were retained. To match the lowered front bumpers, the rear bumpers were redesigned. Along with the exterior, the interior of the EXP was redesigned to match the rest of the Ford Escort line. Luxury Coupe (1985.5–1988). The Ford Escort EXP Luxury Coupe was equipped with low-back cloth/vinyl (or all-vinyl) seats from the standard Escort, AM/FM stereo radio, overhead console, left remote mirror (standard), with a tachometer and trip odometer. From its 1985½ introduction to the end of 1986, the Luxury Coupe came with a 1.9 L CVH wi

Discontinuation

From its 1982 introduction, sales of the EXP were never as strong as Ford marketing executives had intended. After the introduction of competitive two-seat vehicles (such as the Pontiac Fiero, Toyota MR2 and Honda CRX), buyers shifted towards higher-performance vehicles. During the 1980s, insurance rates on two-seat cars were rising over those of cars with back seats, creating a separate deterrent for buyers. Within Ford, the development of the Ford Mustang played a separate part in the demise of the EXP. In 1982, Ford commenced work on the fourth-generation Mustang; beginning work on a "design of tomorrow", the goal was to shift the Mustang from rear-wheel drive to front-wheel drive, increasing fuel efficiency; in place of the Fox platform, the Mustang was to become a counterpart of the Mazda MX-6. At the time, General Motors was considering a similar redesign of the Chevrolet Camaro and Pontiac Firebird by 1990. By the mid-1980s, as the public learned of the planned front-wheel drive Mustang, it spawned a negative reaction from buyers and dealers, leading Ford to reconsider the decision. However, as the front-wheel drive car was significantly far along in the development cycle, Ford chose to bring it to production, renaming it Ford Probe (after a series of aerodynamically advanced Ford concept cars). As Ford could not afford the market overlap of producing three compact sports coupes (alongside the Ford Festiva, Ford Escort, and Ford Tempo two-doors), the company chose to discontinue the Escort EXP, as it was the slowest-selling nameplate. In October 1988, after over 225,000 Ford (Escort) EXPs were produced, the final Ford Escort EXP rolled off the assembly line.

Variants

=== EXP and LN7 convertibles === Ford was experimenting with the EXP's potential with the newly released EXPs and LN7s of 1982. A select few of each were turned into convertible models. These models are very rare as Ford did not sell any more than the estimated twenty-eight LN7s and recorded eight EXPs that were produced, not to mention what kind of costs were involved in converting these cars. The eight EXPs were converted by Dynamic Conversions in Hillsdale, Michigan. The 28 LN7s were converted by Andy Hotten's crew in Ford's St Thomas factory where most EXPs and LN7s were built. Very few of these convertible models are reported to be around today. EXP EV. Further experimentation from Ford with their EXPs resulted in producing four all-electric EXPs. These selected 1982 EXPs are powered by 39 hp (29.1 kW) GE (General Electric) electric motors and Soleq parts all built together by Electric Vehicle Associates (EVA) out of Cleveland, OH. EVA used their technology from the Escorts they made ("EVcorts"). Production of both vehicles were limited as the costs to convert these two cars was far beyond the cars' original values. Its original range is estimated between 20 and 60 miles with a top speed of 60 mph (97 km/h). This idea did not meet expectations either as these EXPs were lacking both sport and practicality. It is unsure if EVA went on to convert EXPs and Escorts at their own expense. Many other EXPs would be subject to electric propulsion, but not at Ford's expense. It was a popular competition in colleges, tech schools, and universities to convert smaller cars like EXPs to electric power and then compete against other schools with them. Involved in these competitions were the cars' general performance, endurance, and efficiency. EXP ASC/McLaren. In 1982, American Su

Sections adapted from Wikipedia (CC BY-SA 4.0); text is shortened. Read the full article for the complete history and citations.

Specifications

name
Ford EXP
aka
Mercury LN7, Ford Escort EXP
Manufacturer
Ford
Production
February 1981 – October 1988
Model years
1982–1988
Class
Compact car
Platform
Ford Escort platform
Assembly
United States: Wayne, Michigan (Wayne Stamping & Assembly), United States: Milpitas, California (San Jose Assembly), Canada: St. Thomas, Ontario (St. Thomas Assembly)
Layout
FF layout
Body style
3-door hatchback
Related
Ford Escort / Mercury Lynx, Ford Tempo / Mercury Topaz

Specification summary from Wikipedia (CC BY-SA 4.0). Measured facts from Wikidata (CC0). Check the linked sources for citations.

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