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Simca · 1957–1963

Simca Ariane

Simca Ariane
Photo: Palauenc05 · CC BY-SA 4.0 · source ↗

The Simca Ariane is a large saloon car launched in April 1957 by the French automaker Simca and manufactured in the company's factory at Poissy until 1963.

Text from Wikipedia (CC BY-SA 4.0).

Predecessor: Simca Vedette · Successor: Simca 1300/1500

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Origins

The plant at Poissy had been built by Ford France between 1937 and 1940, but after the war the economic direction of France was uncertain. Ford had equipped the plant to produce the V8 engined Ford Vedette but the government was imposing punitive levels of car tax on cars with large engines and sales fell well short of expectations. In addition, the Poissy plant experienced above average levels of industrial unrest. Simca purchased the plant from Ford in 1954, together with rights to build the latest version of the car produced in it, which now became the Simca Vedette, relaunched by Simca with different model names according to equipment levels. The Simca Vedette competed in France's large car market at a time when the economy was finally returning to growth, and enjoyed moderate success with their fashionably American style finished off by an Italian designer called Luigi Rapi. In 1954 the big Simcas competed in France against the Citroën Traction which was still popular despite its twenty-year-old design and the Renault Frégate which struggled to find buyers thanks to a poor mechanical reputation and, it was suggested, from the reluctance of France's haute-bourgeoisie to buy a big expensive car from a state owned enterprise. The Suez Crisis of October 1956 was a catalyst that undermined the position of the V8 Simcas, however, due to the fuel shortages and price increases that it triggered. By this time domestic competition was in any case much intensified by the arrival of the Citroen DS which, despite getting off to a slow start, and despite being stuck with an engine design that had changed little since the 1930s, now became increasingly dominant in France's market for large family cars. It was often asserted that the Simca Ariane's launch was a direct result of th

The car

Fitting the body of the former first-generation Simca Vedette with a 1290 cc (7 CV) Flash four cylinder engine from the much smaller Simca Aronde produced a car that focused on economy rather than speedy acceleration. Presented in April 1957, the Ariane filled the gap between Aronde and Vedette. In October of the same year, the Ariane 8 was presented - a version powered by the same Aquillon 2351 cc (13CV) V8 unit that powered the Vedette. The Ariane 8 effectively replaced the former Simca Trianon, which was a bottom-of-the-range Vedette, as the Vedette range was moved upmarket. The Ariane 8 would be discontinued along with the company's other V8 powered models in 1961, however. For the 1959 model year the company introduced an Ariane Super Luxe with increased levels of chrome trim on the outside as well as vanity mirrors on the inside and a windscreen washer to help the view out. All the Arianes also received restyled tail light clusters at this point which resembled those already used on the more flamboyantly styled but broadly similar Vedette models. Further upgrades to the interior trim were implemented for 1961, and newly available options included bench seats that could now be folded flat to form a double bed of sorts. There followed yet another new name: for the final two years of its life the Ariane was branded as the Simca Miramas.

Commercial

The Ariane was manufactured until 1963, with 166,363 produced. Towards the end, production slowed strikingly. 33,733 Arianes were produced in 1961, which slumped to just 14,284 during 1962. By this time attention at the company's Poissy plant had switched to the new Simca 1000. The most direct replacement for the Simca Ariane/Miramas would be the Simca 1300/1500, introduced in 1963.

Argentina

The "Simca Ariane Miramas" was made in Argentina by Metalmecánica. 507 units were reported to have been built until 1967, in two versions: "Standard" and "Lujo" (deluxe).

Sections adapted from Wikipedia (CC BY-SA 4.0); text is shortened. Read the full article for the complete history and citations.

Specifications

name
Simca Ariane
aka
Simca Miramas (1961–1963)
Manufacturer
Simca
Production
1957–1963
Assembly
France: Poissy, Yvelines (Poissy Plant)
Successor
Simca 1300/1500
Class
Large family car
Layout
FR layout
Body style
4-door saloon
Engine
1.3 L Flash I4, (1957 - 1963), 2.4 L Aquillon V8, (1958 - 1961)
Transmission
4-speed manual. Synchromesh on top 3 ratios
Wheelbase
2690 mm
Length
4500 mm
Width
1750 mm
Height
1480 mm
Related
Ford Vedette, Simca Vedette, Simca / Chrysler Esplanada

Specification summary from Wikipedia (CC BY-SA 4.0). Measured facts from Wikidata (CC0). Check the linked sources for citations.

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Sources

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