Mitsubishi · 1978–present

Mitsubishi Triton

The Mitsubishi Triton, also known as the Mitsubishi L200, is a mid-size pickup truck produced by Mitsubishi Motors. In Japan, where it has only been sold intermittently and in small numbers, it was originally known as the Mitsubishi Forte and from 1991 as the Strada. In the United States, Mitsubishi marketed it as the Mitsubishi Mighty Max until 1996. Chrysler Corporation sold captive imports as the Dodge D50, Dodge Ram 50 and Plymouth Arrow truck in the U.S. and as the Chrysler D-50 in Australia. For most export markets the name L200 is used, though it has also been known as the Rodeo, Colt, Storm, Magnum, Strakar (used in Portugal since 1999; Strakar is a portmanteau of Strada and Dakar), and others. In 2015, Fiat Professional launched a rebadged version as the Fiat Fullback. In 2016, Ram Trucks launched a rebadged version as the Ram 1200 for the Middle East market. Cumulative sales of the first three generations exceeded 2.8 million units around the world. As of February 2021, the pickup truck is sold in every available Mitsubishi market except the United States, Canada, Japan, India and China. In Japan, it was previously sold at a specific retail chain called Car Plaza.

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