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American · 1961–1966

Rambler Classic

Rambler Classic
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The Rambler Classic is an intermediate-sized automobile built and marketed by American Motors Corporation (AMC) from the 1961 through 1966 model years in three generations. The 1961 Classic line replaced the Rambler Six and Rambler Rebel V8 names, which were retired at the end of the 1960 model year. Initially available as a six-passenger four-door sedan and six- or eight-passenger station wagon versions, AMC added body styles to the model line. Two-door variants became available as a "post" sedan for the 1963 model year, and starting the 1964 versions, a pillar-less hardtop. A convertible was also available for the 1965 and 1966 model years. Motor Trend magazine selected AMC's Classic line for the 1963 Car of the Year award. The Rebel name replaced Classic on AMC's entirely redesigned intermediate-sized cars for the 1967 model year. For 1968, the Rambler Rebel line was renamed the AMC Rebel as AMC began phasing out the Rambler marque. Throughout its production, the Classic was a high-volume seller for the independent automaker. Built in AMC's factories in the U.S. and Canada, the Classic was assembled under license or joint ventures and exported to over 100 nations.

Text from Wikipedia (CC BY-SA 4.0).

Predecessor: Rambler Six · Successor: AMC Rebel

All American Rambler Classic data: UK builds, safety, recalls, model years →

First generation

The Rambler line of cars was the focus of AMC's management strategy under the leadership of George W. Romney. Their compact cars (for the era) helped AMC to achieve sales and corporate profit successes. In 1961, the Rambler marque ranked in third place among domestic automobile sales behind Chevrolet and Ford. Ramblers were available in two sizes and built on different automobile platforms. The larger-sized Rambler series was based on a 1956 design and was renamed the Classic for the 1961 model year to help create a stronger individual identity and contrast from the smaller Rambler American line. American Motors' Edmund E. Anderson designed the new 108-inch (2,743 mm) wheelbase Ramblers "that looked new and fresh but were in fact inexpensive reskinned models." American Motors kept the basic body shell longer than the big three domestic automakers to recoup tooling costs and make a profit. Because this cycle time of five to six years was longer than the industry norm of three years at that time, AMC designers facelift to provide the appearance of updated styling changes. 1961. The new 1961 Classic 6 and V8 models went on display in Rambler showrooms on 12 October 1960. They filled the mid-range in AMC's line of compacts and offered as a six-passenger four-door sedan and as a station wagon with two rows of seats and drop-down tailgate or an optional rear-facing third-row seat and side opening fifth door. They continued the body of the previous Rambler Six and V8, but featured a new front end with a one-piece, rectangular extruded aluminum grille, and new fenders, hood, sculptured door panels, and side trim, as well as redesigned one-piece bumpers. Trim and equipment levels started from the basic, called the Deluxe, to the mid-level Super, and the top-of-the-line Custom, w

Second generation

For the 1963 model year, the Rambler Classic line was completely redesigned with subtle body sculpturing. Outgoing design director, Edmund E. Anderson, shaped the Classic that was named Motor Trend magazine's 1963 "Car of the Year." These were also the first AMC models that were influenced by Dick Teague, the company's new principal designer. He "turned these economical cars into smooth, streamlined beauties with tons of options and V-8 pep." Being of a suitable size for international markets, this Rambler was assembled in several countries. In Europe, Renault built this car in their Haren, Belgium plant and marketed it as a luxury car, filling the gap above the tiny Renault Dauphine. The 1963 Classics were also the first all-new cars developed by AMC since 1956. Keeping the philosophy of the company, they were more compact – shorter and narrower by one inch (25 mm), as well as over two inches (56 mm) lower – than the preceding models, but lost none of their "family-sized" passenger room or luggage capacity featuring a longer 112-inch (2,845 mm) wheelbase. 1963. American Motors' "senior" cars (Classic and Ambassador) shared the same wheelbase and body parts, with only trim differences and standard equipment levels to distinguish the models. Classics came in pillared two- and four-door sedans, as well as four-door wagons. The model designations now became "a Mercedes-like three-number model designation" of that time, going from the lowest 550 (essentially fleet cars), 660, to the highest 770 trims. These replaced the Deluxe, Custom, and 400 versions) As in 1962, the 1963 Classics were initially available only as 195.6 cu in (3.2 L) six-cylinder powered models. In addition to higher trim and features, the Ambassador's standard V8 power, featuring AMC's 327 cu in (5.4 L) e

Third generation

The 1965 model year Classics underwent a major redesign of the new platform that was introduced in 1963; essentially the 1963–1964 design with a rectilinear reskin similar to that of concurrent Ambassadors. Fresh sheet metal design was applied to the original 112 in (2,800 mm) wheelbase and 195 in (5,000 mm) long integral body-frame with only the roof, doors, and windshield as carryovers. Unchanged was the suspension system including a torque tube with coil springs with a Panhard rod. The Rambler Classic was now shorter than – as well as visually distinctive from – the Ambassador line, while still sharing the basic body structure from the windshield back. For the first time, a convertible model was available in the 770-trim version. The two-door sedan was dropped from the 770-model lineup. 1965. The 1965 Classic models were billed as the "Sensible Spectaculars" with brochures proclaiming the "most sweeping changes made by Rambler to its cars. Marketing emphasized their new styling, powerful engines, and expanded comfort and sports-type options, which was in contrast to the previous "economy car" image even though basic low-cost versions of the Classics were available. American Motors now only offered its modern straight-six engine design, retiring the aging 195.6 cu in (3.2 L) versions. The 1965 Classic base 550 models featured the modern and economical 128 hp (95 kW; 130 PS) 199 cu in (3.3 L) six-cylinder, which was a de-stroked 232 engine. The 660 and 770 series received the 145 hp (108 kW; 147 PS) 232 cu in (3.8 L) six, while a 155 hp (116 kW; 157 PS) version was optional. Additionally, the 198 hp (148 kW; 201 PS) 287 cu in (4.7 L) or 270 hp (201 kW; 274 PS) 327 cu in (5.4 L) V8 engines were optional. Popular Science magazine reported, "You can have a 1965 Classic as

International markets

American Motors actively directed exports of finished cars from its Canadian and U.S. plants to independent distributors. Generous discounts were also available to U.S. military and diplomatic service personnel for individual purchases while overseas. More significantly, AMC was directly involved in joint ventures or utilized licensees in several overseas business ventures to produce or distribute Rambler Classics. The cars were marketed under the Rambler or local company brands in various international markets. Argentina. Industrias Kaiser Argentina (IKA) produced Rambler Classics in Córdoba, Argentina, from 1962 through 1971. The low-cost joint venture with AMC was established on 24 May 1961, to assemble Rambler Classics was established to fill the gap between the IKA license-assembled small Renault Dauphine and its big Kaiser Carabela. These two cars, and a IKA license-built Alfa Romeo 1900 sedan, "had one thing in common: they weren't exactly suited to Argentine conditions". Production of the locally-built Classics, and similar Ambassadors, that replaced old models, began on 18 January 1961, and proved popular in Argentina. Two body styles were available: a four-door sedan, marketed as the "Classic", and a station wagon version sold as the "Cross Country". Each car received a numerical nomenclature, depending on the level of equipment: "400", "440", "550", "660", and "990". All were powered by the 3.77 L (230 cu in) overhead camshaft (OHC) straight-six "Tornado Interceptor" engines that Kaiser Motors originally developed in the U.S. for the 1963 Jeep Gladiator pickups and Wagoneers. This engine was later produced in Argentina; thus, the automobiles' domestic (locally sourced) content increased to gain tariff concessions for the imported U.S. components from AMC. In

Owners

Former U.S. presidential candidate, Mitt Romney, received his first car in 1965 while he was a student at Brigham Young University, a used 1963 Rambler Classic from his father, AMC President George W. Romney.

Sections adapted from Wikipedia (CC BY-SA 4.0); text is shortened. Read the full article for the complete history and citations.

Specifications

aka
Rambler-Renault Classic (RIB)
Manufacturer
American Motors Corporation (AMC)
Production
1961–1966
Assembly
United States: Kenosha, Wisconsin (Kenosha Engine), Argentina: Córdoba Province (IKA), Australia: Port Melbourne (AMI), Belgium: Vilvoorde (RIB), Canada: Brampton, Ontario, Costa Rica: San José (Purdy Motor), Mexico: Mexico City (VAM), New Zealand: Thames (CMI), Philippines: Manila (Luzon Machineries)
Class
Mid-size, Executive (E) (Europe)
Layout
FR layout
Predecessor
Rambler Six and V8
Successor
Rambler Rebel
name
Rambler Classic
Designer
Dick Teague

Specification summary from Wikipedia (CC BY-SA 4.0). Check the linked sources for citations.

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