Genesis · 2026–present

Genesis GV90

The Genesis GV90 is a battery electric (F-segment) full-size luxury crossover SUV manufactured by Genesis, the luxury brand from the Hyundai Motor Group, since 2026. It is the fourth SUV model from Genesis and is positioned above the GV80 as the flagship SUV of the luxury brand, and as a luxurious alternative to the Kia EV9 and the Hyundai Ioniq 9.

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Development

=== Concept === The Genesis GV90 was first previewed at the 2024 New York International Auto Show, then also previewed at the 2024 Busan International Mobility Show, as the Neolun Concept in early-to-mid 2024. The concept model featured signature two-bar lights, rear-hinged coach doors that eliminate the central B-pillar, reinforced bodywork, and a contemporary dark blue interior. Inside, it features configurable swivel seats and integrated speakers. Reveal. Two years later after the Neolun Concept, on 19 August 2026, Genesis unveiled the production-spec GV90 at a premiere event simultaneously in South Korea and the Palace of Fine Arts in San Francisco, and it stays true to the concept model.

Overview

=== Design === Exterior. The GV90 is offered with sixteen exterior color options, including gloss and matte paints. According to Genesis, its exterior design was inspired by traditional Korean elements, such as a moon jar, featuring simplified body panels and a clamshell hood. It also uses an updated two-line lighting signature in the front and rear similar to other Genesis models, which use a new technology named the "Wing Face Micro Lens Array" (MLA) integrated into the bodywork using a laser-engraving process. GV90 Neolun. The GV90 Neolun is a higher-end variant of the standard GV90. Its body was re-engineered to feature the "Neolun Arch Gate"—rear-hinged coach doors. A sliding dual-motion hinge mechanism first slides the doors outward before letting them open fully, allowing the rear doors to be operated independently of the front doors. Despite the lack of a traditional B-pillar, the GV90 Neolun uses a reinforced body structure with a frame claimed to be 1.5 times thicker than conventional vehicles, high-strength steel beams integrated into all doors, and a concealed roll cage designed to disperse forces. Compared to regular GV90 models, the GV90 Neolun is equipped with several upgrades. The exterior features standard body-color 24-inch forged wheels. The interior features four exclusive upholstery choices, roll-up privacy shades, the option of a veneer wood floor with radiant heating, as well as exclusive Genesis logos on the crystal sphere controller, headrests, and door sills. Neolun models are offered with a six-seat, three-row configuration. The First Edition, which initially launches, uses a distinct four-seat configuration known as the "Executive Suite", and features front seats that can swivel 180 degrees to face the rear. It is further equipped with a re